Thursday, December 26, 2019

The Existential Of Existential Anxieties Of Anna, Sandro...

â€Å"We define existential mattering (EM) as the degree to which individuals feel that their existence is of significance and value; to feel a sense of EM is to feel that one’s existence is important and relevant.† (39) Demonstrated by Batthyany et al. definition of existential mattering, is the importance of self-awareness, a theme that perpetuates through Antonioni’s L’Avventura. Anna, Sandro and Claudia, three of the characters of interest in Antonioni’s film, are in constant limbo with their self-awareness and seem as if they are unable to achieve conscious, rational self-evaluation. Throughout this text, we will evaluate the existential anxieties of Anna, Sandro and Claudia as presented through the narrative and filmography of L’Avventura. We are first introduced to Anna, a thin woman with short dark hair, in her dialogue with her father where it quickly becomes apparent that they already have a difference in opinion on love, marriage and what she should wear on a yacht. â€Å"that guy will never marry you my darling daughter† to which Anna replies â€Å"so far, I’ve been the one who doesn’t want to marry him† â€Å"it’s the same difference† her father disagrees (Antonioni. 3:45 – 3:55). Although this is a short glimpse into Anna’s character we can see that she resists these social standards and almost seems annoyed by them. Anna is seemingly the most self- aware of the characters but seems to be stuck in a position where she is unsure of how everyone else will react to her true

Wednesday, December 18, 2019

The Data Collection From State Bank Of Pakistan Financial...

Methodology Data: This study is based on the data collection from state bank of Pakistan financial analysis of non-financial companies listed on Karachi stock exchange (2006-2011).The publication provides the data of 411 companies in around 10 sectors from year 2006 to 2011. In this research we are not including the financial firms because their structure is totally different from non-financial firms and financial firms are services firms. Methodology In this study we are using the panel data regression analysis and it considers both cross section and time series features. It helps to create the clear picture of the relationship between different variables because panel data considers multiple variables for different time periods. Panel data have many advantages over time series and cross sectional data sets. Provides large numbers of observations; It increases the level of freedom and decreases level of co linearity among the independent variables. Why Panel Data? The main purpose of panel data econometric model is to utilise, which comprises the data in cross section with time series data to deal with the variables which are being analysed in this study. In this study we worked on the cross sectional units over the 6 years’ time span and we made the observations on each variable during this time. According to Terra (2002), the panel data analysis have advantage in relating to the economic problems when dynamic effects and cross section variatrions are related. InShow MoreRelatedFirm Aggressiveness And Respective Performance Empirical Study Under Pakistan Essay1501 Words   |  7 Pagesat CFCBE, CECOS University, Peshawar Pakistan bluechip1122@gmail.com Abstract Finance manager aggressiveness regarding designing capital structure (especially working capital) which yields optimum return is a debatable matter from last 50 years. 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Monday, December 9, 2019

Introduction to Marketing Legal Frameworks

Question: Discuss about the Introduction to Marketing for Legal Frameworks. Answer: Introduction: Identification of appropriate marketing strategy is the key to the success in the competitive world of business. Companies design their products according to the customer needs and the external requirements like socio-political norms or legal frameworks. Now, depending on the target market it has to define its marketing plan. For the successful completion of this marketing plan, the author has chosen Starbucks and its three products. The discussion has been divided into five segments. After identifying three products, the author has identified the positioning of those products. Then he/she has identified the gaps in the products market and proposed some alternative marketing strategies for the company. Finally he/she has concluded the essay with the summery of the discussion. Discussion: The Products: For the successful completion of this marketing plan the author has chosen three popular products of Starbucks, i.e. Espresso Frappuccino, Earl Grey Tea and Creamy Egg Baby Cos Sandwich (Starbucks Coffee Australia 2017). All these products are popularly available in the Australian market, mainly in the urban areas. Positioning of the Three Products: According to Qian and Xing (2016) depending on the product features and the preferences of the targeted customer base, the companies opt need to opt for a suitable positioning strategy. As mentioned by Tuan (2014) the positioning of a product is the image that a product occupies in the mind of the consumers. The companies try to position their products in the mind of the customers with the help of the product features, pricing strategies, the offerings of the competitors, Starbucks has opted for almost a general positioning strategy for its products. The company has mainly targeted the high and middle income group and developed the products and the promotional strategies according to their preference and availability (Starbucks Coffee Australia 2017). In the case of the three selected products, the company does not have a point of differentiation regarding the test or the composition of the products from its competitors. As discussed by Wirtz and Lovelock (2016) in the case of the impulse products, like soft drinks or the fast foods (both are the product offerings of Starbucks), the customers opt for the factors like availability and brand awareness. In the case of creating the point of differentiation for creating a unique position in the minds of the customers the company has opted for the following factors. The premium pricing: in the case of the products like Espresso Frappuccino, Earl Grey Tea and Creamy Egg Baby Cos Sandwich, the company is not able to create much change in the products from its competitors. Mainly in the case of the sandwich, the product is essentially imitable to the competitors and the companies like McDonalds is offering same kinds of products (Hota and Newlands 2017). Hence, the company has opted for creating difference in the price of the products. For the products like Earl Grey Tea and Espresso Frappuccino the company has opted for the premium pricing. On the other hand, the price of the Creamy Egg Baby Cos Sandwich is also higher than the similar products in the market (Tuan 2014). Figure 1: The Perception map of identifying the positioning of the products (Source: Starbucks Coffee Australia 2017) The quality brand awareness: with the promotional tagline Starbucks or Nothing. Because Compromise Leaves Really Bad Aftertaste, and the mission statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow", the company is creating an image of high end product in the minds of the customers (Starbucks Coffee Australia 2017). It is being strategically supported by the premium pricing policy of the company. The quality of the products like Espresso Frappuccino and Earl Grey Tea is essentially high. Starbucks is denoting this quality as the value of this price. Moreover, branding itself as high end service provider Starbucks is creating a sense of differentiation among the customers (Steenkamp 2017). Possible Gaps in the Products Market (SWOT Analysis): As described by Boone and Kurtz (2013) identification of the gaps in the market of a certain product help the companies to develop strategies or design the products to address them and obtain a substantive level of competitive advantage. As mentioned by Hota and Newlands (2017) with the identification of the internal and external forces those are influential in operational management, the company becomes able to identify the strength or weaknesses in the market. Here, a SWOT analysis will be able to identify the gaps in the products market of Starbucks. Strength Weaknesses Quality product Strong brand image High end service Absence of delivery system Lack on online ordering The premium pricing policy Lack of verity in the food section Opportunities Threats Technological advancement Changed customer preference New market opportunities Hugely competitive market The imitable products Figure 2: SWOT analysis for Starbucks (Source: Starbucks Coffee Australia 2017) According to the above-discussed SWOT analysis Starbucks has a good level of strength in the market. In the case of the three selected products, the company obtains the same strengths, weaknesses, opportunities and threats. The Gap in the Market: As identified in the SWOT analysis the possible gap in the market of the products of Starbucks are revolving round the marketing mix mainly the placing of the products. As identified by the SWOT analysis, the major gaps in the markets of the selected products are: The products mainly belong to the premium product line of the company which is not affordable to a large number of customers. The absence of online ordering and to home delivery system of Starbucks is affecting the demand of these products (Hota and Newlands 2017). The products do not create much point of differentiation from the competitors to the customers. Depending on these gaps in the market of these three selected products, the company needs to revise its marketing strategy and opt for alternative marketing plans. Alternative Marketing Strategies: As mentioned by Chua and Banerjee (2013) the marketing strategies of a company largely involves the designing of the product offerings, the pricing strategy, the identification of the product distribution channels and the suitable promotional strategies to address the target market. Hence, creating change in any of these mentioned factors may bring alteration in the marketing strategy of the company. Here, the following alterations in the marketing mix can be made for addressing the gaps in the market of the three selected products of Starbucks. Place: As identified by Pastoll et al. (2014) the modern customer base of coffee chains like Starbucks in Australia is the young professionals. With the changes in the time and technological advancements, the customers are continuously being inclined to the online marketing. In this competitive market, Starbucks needs to start attending the customers with the online channels. The company can start taking orders of the selected products with online ordering channels. On the other hand, for the products like Espresso Frappuccino and Creamy Egg Baby Cos Sandwich the company needs to start delivery options. Price: For the products like Espresso Frappuccino and Creamy Egg Baby Cos Sandwich the company needs to change the pricing strategy. The presence of strong competitors is restricting the market opportunity of the company (Taecharungro 2016). Hence, Starbucks needs to concentrate on lowering down the price of the products and approach a new segment of the customers i.e. the low income group. Promotion: As identified by Tuan (2014) the majority of the target customer base of Starbucks comes from the young enthusiasts. Moreover, the customers of the products like Espresso Frappuccino and Creamy Egg Baby Cos Sandwich are the young students and busy professionals. Hence, the company needs to opt for the strategies like flat discounts. The company is now following customer loyalty program which is not much applicable for the impulsive buyers. Flat discounts will be helpful in this regard. For the premium customers of the Earl Grey Tea the company can opt for the strategy of public relation. With the online and physical promotion the company can declare that a certain percentage of the price of the premium products like Earl Grey Tea will go for the philanthropic CSR of the company, and the customer will be provided a personal thank you note from the organization. This will address the psyche and emotion of the premium customers and they will support the sales of this product. Conclusion: In conclusion it can be stated that with the changes in the customer preferences and technological advancement the company needs to use the new operational opportunities for addressing the market gaps. Being a premium product company Starbucks is using a similar pricing strategy coupled with high quality for positioning of the brand in the market. However, with the changes in time the company needs to change its marketing plan by altering its placing, pricing and promotional strategies. References: Boone, L.E. and Kurtz, D.L., 2013. Contemporary marketing. Cengage learning. Chua, A.Y. and Banerjee, S., 2013. Customer knowledge management via social media: the case of Starbucks. Journal of Knowledge Management, 17(2), pp.237-249. Hota, M. and Newlands, D., 2017. Case Study 2: Starbucks Philippines: Brewing a Filipino-American Experience. In Services Marketing Cases in Emerging Markets (pp. 17-25). Springer International Publishing. Pastoll, C., Rochwerg, T., Vlaar, B. and Compeau, D., 2014. Starbucks Canada: The Mobile Payments Decision. Qian, Y.A.N.G. and Xing, T.U., 2016. Starbucks VS Chinese TeaStarbucks Brand Management Strategy Analysis in China. International Business and Management, 12(1), pp.29-32. Starbucks Coffee Australia. (2017). Home | Starbucks Coffee Australia. [online] Available at: https://www.starbucks.com.au/Home.php [Accessed 3 Feb. 2017]. Steenkamp, J.B., 2017. Global Brand Strategy: World-wide Marketing in the Age of Branding. Springer. Taecharungroj, V., 2016. Starbucks marketing communications strategy on Twitter. Journal of Marketing Communications, pp.1-19. Tuan, T., 2014. Taiwanese College Students Views on Starbucks Brand Loyalty Strategy and What Other Coffee Shops can Learn from it. Wirtz, J. and Lovelock, C., 2016. Services marketing: people, technology, strategy. World Scientific Publishing Co Inc.

Monday, December 2, 2019

The Concept of Power in Animal Farm free essay sample

In the allegorical fable Animal Farm by George Orwell, power is shown in the way the animals take over the farm to achieve their own means, with the conclusion drawn by Orwell that Power tends to corrupt and absolute power corrupts absolutely. To begin with, Old Major, a highly respected old boar, uses his position of trust to influence the other animals that it is time for change. To do this, he uses the power of oratory, using a number of persuasive techniques. The Roman philosopher Cicero observed regarding oratory, There is to my mind no more excellent thing than the power, by means of oratory, to get a hold on assemblies of men † and as a trusted elder of the farm, Old Major uses this ‘power’ to great effect. He tells the animals about a dream he claims to have had, in which animals live in a world free from the tyranny of men, and by using emotive language, he causes the animals to have an ‘emotional’, rather than ‘rational’ response. We will write a custom essay sample on The Concept of Power in Animal Farm or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People generally respond better to emotional inferences rather than to mere facts, as Orwell demonstrates. First, Old Major gets the other animals to share a common injustice, that throughout their lives, they have all been unfairly taken advantage of by men; a point they can all equally agree upon. He then appeals to each individual set of animals †¦ citing how each of them have been used in a particular way. This makes the speech much more personal, and therefore powerful, as it makes it easy for them to relate to individually. Further, using this combination gains the maximum effect of bringing an audience together over a common cause through individual experience. The second idea is that man is a threat, and for the sake of the animal’s very existence, needs to be dealt with. Old Major states in his speech â€Å"Man is the only real enemy we have. Remove Man from the scene, and the root cause of hunger and overwork is abolished forever. † So, something needs to be done. Action needs to be taken. Revolution! Using the power of emotional oratory, he urges them to do everything they can to get rid of the humans who claim they own them, and pursue the vision of his dream. Old Major knows he may not (and in fact doesn’t) live to see the results of his oratory power, but he has sown the seeds of action to achieve what he ultimately desires for his kind. (His power however also leads to future tragedies. ) Soon after Old Major’s death, the animals, inspired by the power of his words, rise in revolt, overthrow the cruelly irresponsible Farmer Jones, and take over the farm. It is at this time two young pigs, Snowball and Napoleon, begin to display their power. Napoleon, a rather fierce-looking pig, represents the direct approach to power. He is generally accepted as the most powerful of all the animals primarily because of the way he presents himself. He tends to look mean when he speaks, which is seldom, and often utilises Squealer, the small fat porker, to speak for him. He does this firstly because Napoleon isnt very good with his words, but more importantly, by having another animal convey his wishes, it makes him appear even more powerful and important. The animals also know he has a reputation for getting his own way, so no matter what Napoleon does to them, they all simply treat him as a leader, never even questioning his authority. Snowball on the other hand, in an attempt to gain the confidence of the other animals and therefore subtly exert his power, appears more easy-going. His intention is to show that he is simply ‘one of them’. Therefore, the animals will feel more relaxed and calm around him so he is more easily able to gain their trust. It is apparent that Snowball uses slyer techniques to gain power, appearing to be on the same level as the other animals, rather than the more straightforward technique Napoleon uses to put himself ‘above’ the other animals †¦ at least to begin with. While Snowball becomes a valuable leader in the cause, it is Napoleon who systematically begins to control all aspects of the farm until he is an undisputed tyrant – a person who exercises power in a cruel way. He partly achieves this because he later secretly trains the dogs to attack Snowball! Snowball and Napoleon are two very similar characters, yet they struggle for power over the farm in different ways. Squealer, also exhibits a type of power; the ability to manipulate the animals’ thoughts through the use of empty, yet compelling rhetoric. So in Animal Farm, we have several types of power portrayed: The power of words; Old Major’s emotional speech which set the wheels in motion. The straightforward, highly assertive approach, employed by Napoleon. Snowball’s more subversive approach of gaining trust to control from within. And the loud emptiness of rhetoric – the use of largely ornamental language to effectively please or persuade. However, the real power of Animal Farm work is in its use of allegory; a technique involving multiple levels of meaning. On one level the story is about animals taking over a farm. However, the way the animals behave throughout the story becomes a criticism about the nature of people and ideas. Because allegorical stories encourage us to make comparisons and connections, their relevance is timeless. In this way, Animal Farm continues to show us the ways people abuse power and manipulate others.